About the Fund

Roche-a-Cri State Park supported by the Cherish Wisconsin Outdoors Fund

Roche-A-Cri State Park

Think of the places you cherish most in Wisconsin. The lake where your grandfather taught you to fish. The forests you hiked with your family. The wetlands where you and your daughter saw nesting birds. The fields or woods where you harvested your first deer or turkey.

How much do these memories matter to you? How much do these places matter to you? And how much do you want them to thrive for the next generation, and the one after that?

The Cherish Wisconsin Outdoors Fund was created so that we can start now to ensure the future enjoyment of our state’s natural wonders.

The emphasis is on ‘we,’ because this Fund is an endowment fortified by investments from businesses and from citizens like you. When you invest in and give to the Fund, you help make sure that the 1.5 million acres of publicly owned forests, barrens, grasslands, wetlands, brush land, streams and lakes in Wisconsin will be cared for—today and for generations to come.

Spruce Grouse S.Reischel

Spruce Grouse, Photo by Steve Reischel

The Cherish Wisconsin Outdoors Fund is committed to enhancing our public lands and waters and to sustaining and expanding their recreational, biological, aesthetic and economic value.

Conserving and managing our public lands is not an expense, but an investment that pays dividends—economic and social. State lands are acquired and managed for the benefit of all citizens, regardless of recreational pursuits or where they live.

In 2012, resident and non-resident hunters contributed $2.9 billion to Wisconsin’s economy. Tourism in Wisconsin is a $16 billion industry; forestry is a $22 billion industry—all are tied to having access and the opportunity to enjoy our public lands.

From improving forest health to restoring wetlands and combating invasive species, this Fund was created to last lifetimes because our precious lands, waters and wildlife must endure for lifetimes.