Public-Private Partnership

Through a unique public-private partnership, the Cherish Wisconsin Outdoors Fund enables the Wisconsin Department of Natural Resources to request over-the-counter voluntary contributions from the 4 million citizens who currently purchase annual “services,” such as licenses. 

When hunters, anglers, public land users, and outdoor enthusiasts buy their licenses through the Wisconsin Department of Natural Resources’ Go Wild licensing system, they have the option to donate $2 or more to the Cherish Wisconsin Outdoors Fund.

The Cherish Wisconsin Outdoors Fund will be held and managed by the Natural Resources Foundation of Wisconsin. The Natural Resources Foundation is an independent 501 (c)(3) organization established in 1986, which currently manages more than 80 endowment funds with a value of more than $6.5 million.

The Foundation, in partnership with the Department, will promote the Fund to all citizens as well as to corporations, conservation partners and other donors.Partnership